Fitrah is designed from the ground up for Muslims seeking marriage through a halal process. Wali (guardian) involvement is built into the platform, conversations are purpose-driven, and the entire system is oriented toward nikah — not casual dating.

How is Fitrah different from Muzz or Salams?

Muzz and Salams are swipe-based — you match on photos and short bios. Fitrah is built to match on character across four pillars: values, communication style, emotional intelligence, and life vision. No photos, no swiping. You can take the free Fitrah Type quiz and build your profile now; the full character assessment and matching open region by region as the community grows.

What is the Fitrah character assessment?

A character assessment across four pillars: Personality & Temperament, Deen & Values, Life Vision, and Background & Patterns. AI turns your responses into a Character Profile — not a checklist, but a real understanding of who you are and what you need in a partner. It opens region by region as the community grows; the free quiz you can take right now is a shorter 12 questions that gives you your Fitrah Type.

Is my data safe on Fitrah?

Your data is encrypted, never sold, and never shared with third parties. We use privacy-focused analytics (Humblytics) instead of Google Analytics. You can request deletion of your data at any time.

Do I need a wali to use Fitrah?

No — but the option is there. Fitrah supports optional wali access so families can be respectfully included in the process when both parties are comfortable.

Terms of Service — Fitrah Muslim Matchmaking

1. Acceptance of Terms

By creating an account on or using Fitrah (“the Service”), you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree, please do not use the Service.

2. Service Description

Fitrah is a character-based matchmaking platform for Muslims seeking marriage. It is rolling out in stages, region by region, starting with New Zealand.

Available now (the founding stage):

The free Fitrah Type quiz — a short, 12-question character reflection (no account required)
Your founding profile — the character-first profile you build after creating an account, which places you in the founding pool for your region

Opening later, region by region, as each community grows:

The full Character Assessment grounded in personality psychology (Big Five, attachment theory, Gottman research) and Islamic values
An AI-generated Character Profile based on your assessment responses
Character-based compatibility matching

These later features are not yet available. If you sign up from a region where they have not opened, you can still create your founding profile and will be notified when they open in your area. Sections of these Terms that concern the assessment, Character Profiles, or matching apply from the moment those features open to you.

3. Eligibility

You must be at least 18 years old to use Fitrah. By creating an account, you confirm that you are 18 or older and that the information you provide is accurate and truthful. If we learn that a user is under 18, their account and data will be deleted.

4. Your Account

You are responsible for keeping your login credentials secure. You agree to:

Provide truthful and accurate information in your profile and assessment
Not create multiple accounts or impersonate others
Notify us at hello@findfitrah.com if you suspect unauthorised access to your account

5. User Conduct

You agree to:

Treat other users with respect and dignity
Not use the Service for harassment, fraud, or any unlawful purpose
Not attempt to access other users' data or circumvent security measures
Not scrape, reverse-engineer, or interfere with the platform

We reserve the right to suspend or terminate accounts that violate these standards without prior notice.

6. Assessment & AI-Generated Content

Your Character Assessment responses are processed by AI (Anthropic's Claude) to generate your Character Profile. You should understand that:

AI-generated profiles are reflective tools, not clinical or psychological diagnoses
The accuracy of your profile depends on the honesty and thoughtfulness of your responses
Character Profiles should inform, not replace, your personal judgment, family counsel, or istikhara
We may update our AI models and assessment methodology over time, which could change how profiles are generated

See our Privacy Policy for details on how your assessment data is processed and stored.

7. No Guarantees

Fitrah does not guarantee marriage outcomes, compatibility, or the accuracy of any insights, scores, or match predictions. Our assessments are tools to support your decision-making. We are a platform that facilitates introductions — the decision to pursue a relationship is yours alone.

8. Intellectual Property

All content, design, assessment questions, algorithms, and technology on Fitrah are owned by Badir Studio Ltd and protected by applicable intellectual property laws. Your Character Profile content is yours to share, but the underlying system that generates it is ours.

9. Account Deletion

You may request deletion of your account and all associated data at any time by emailing privacy@findfitrah.com. We will process deletions within 30 days.

10. Limitation of Liability

To the maximum extent permitted by New Zealand law, Fitrah is provided “as is” without warranties of any kind. We are not liable for any damages arising from your use of the Service, interactions with other users, or decisions made based on our assessments or matching. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under New Zealand law, including the Consumer Guarantees Act 1993.

11. Governing Law

These Terms are governed by the laws of New Zealand. Any disputes will be subject to the exclusive jurisdiction of the New Zealand courts.

12. Changes to Terms

We may update these Terms as the Service evolves. Continued use after changes constitutes acceptance of the updated Terms. Significant changes will be communicated via email to registered users.

13. Contact

Questions about these Terms? Contact us at hello@findfitrah.com.